adValorem Public Affairs - Expert and operational lobbying

adValorem is a Public Affairs consultancy

It assists its clients in the design and implementation of their strategies before institutions, and by informing them about the regulatory context and evolutions.

Expert and operational lobbying
Public affairs and institutional strategy
Strategic communication

Discover our missions

Discover our expertises

Our support is based on three categories of actions

1. Anticipation

Thanks to the power and diversity of our network within the institutions and the quality of our monitoring work, we are able to anticipate the political agenda, identify key issues, and thus inform you rapidly to intervene upstream on the subjects that interest you.

2. Advice & Preparation

Thanks to our double expertise in strategy and lobbying, we can advise you on the best course of action to take and on the most appropriate messages to convey to decision-makers, to position you effectively with respect to political and regulatory issues specific to your sector. We can also draft all the documents adapted to the defense of your interests before the authorities (leaflets, white papers, presentations).

3. Implementation

Thanks to our experience and our “tailor-made” approach, we work alongside you in the implementation of your strategy of influence, initiating and organising your meetings with key contacts (government, parliament, ministries, regulatory authorities, etc.) to position you as a trusted partner for public decision-makers.

Why call for adValorem team services

Rapid access to strategic information and a high level of reactivity.

Two working languages, French and English.

A diversified track-record of more than 20 years acquired in both the public and private sectors. A tangible experience in the industry and institutions offering insider knowledge of both business and regulations.

Creativity in the proposals and solutions "out of the box"..

A results-oriented approach.

A particularly strong expertise in the digital, media, sports, entertainment and environment sectors.

Agility in both reflection and implementation based on a commando-like approach.

Our missions

We advise you on the best institutional strategy to follow and assist you in its implementation, so that you become a stakeholder in the decisions likely to affect your business.

adValorem Public Affairs - Expert and operational lobbying

Monitoring and analysis of the political and regulatory framework

Regular monitoring and alerts on institutional subjects of priority for the client. Political analysis and insights (Paris and Brussels).

What we do in practice

A foreign government wishes to benefit from a regular analysis of the French political situation, with a particular focus on the image that the country enjoys among French decision-makers.

adValorem proposes to the client to set up a weekly briefing on the situation in the country and on the specific issues identified with the client. It co-drafts the embassy's newsletter, which is intended to be a bridge between two friendly countries.

Results for the client

Design of 50 weekly briefings and 20 thematic memos during the first year of collaboration as well as 6 newsletters for the institutional targets identified beforehand.

Mapping of decision-makers

Identification of key decision-makers for each subject or priority determined by the client

What we do in practice

One of Europe's leading companies in the entertainment industry is looking for personalities who can have an influence on the development of its business sector. adValorem was asked to identify and comment on a detailed list of these "influencers".

Results for the client

Creation of an indispensable tool in the operational design and implementation of the client's corporate strategy.

Establishment and implementation of action plans

Planning of actions of influence to be carried out on the basis of operational objectives determined by the client, active participation in their implementation

What we do in practice

A multinational group setting up in France, wishes to build ex nihilo an outreaching strategy with the institutions. adValorem identifies the priority items to be addressed, writes arguments and messages, prepares the contacting program, and assists the group in deploying this strategy (meetings with the authorities, public interventions).

Results for the client

The company becomes a well-identified player in its sector and a fully-fledged counterpart with the authorities, systematically solicited prior to any major regulatory change for its activities, in accordance with the objectives set jointly with adValorem.

Direct contact with public authorities

Access to a diversified network of contacts built up over more than 20 years in the digital, audiovisual, sports and press fields.

What we do in practice

With a view to diversifying its activities, a company wishes to develop its interactions with the French world of culture and media, as well as with the decision-makers (regulators, MPs) in charge of these sectors. adValorem organizes a programme of contacts in parallel with the parliamentary examination of a major economic liberalization law and assists the company during the meetings.

Results for the client

Creation of a network of contacts and influence for the client's senior executives in their area of interest.

Economic and regulatory studies

Design, production and circulation of analyses and expert reports for public decision-makers with a view to influencing them.

What we do in practice

Following the Government's declaration of its desire to relax the regulations of a particularly controlled sector in France, several professional organisations entrusted adValorem with the task of carrying out an economic impact study, in partnership with a leading research institute. The study established the impact of relaxing legislation in this sector at several hundred million euros. The government indicated that it intended to take into account all the points raised in the study in its deliberations. A counter-study conducted by a strategy firm could not oppose the results of the analyses conducted by adValorem.

Results for the client

A direct influence on the choices of the authorities that revised their regulatory project in the light of the results of the prospective study conducted by adValorem.

Building alliances

Ability to convince and federate players in the same sector around shared issues identified as priorities by the client (e.g.: changing a regulation, amending a bill, etc.).

What we do in practice

An economic sector directly "impacted" by the digital revolution is wondering how to dynamically alert the authorities in Brussels. adValorem proposes the creation of a broad alliance aimed at raising the authorities' awareness of the challenges of adapting this industry to the digital age, focusing on the sector's transformation efforts and the need for a European vision of regulation. The platform's proposals and ideas are taken into account by a plurality of European policy makers, including key European Commissioners.

Results for the client

The client's power of influence is multiplied tenfold; its ideas are now borne by an alliance including the major players in its sector.

adValorem team consists of a limited number of lobbying experts, and selection of high-level external collaborators

Arnaud Decker

Founder Manager

In addition to its core team, adValorem regularly relies on external expertise, particularly in the areas of European affairs, sustainable development and territorial development, as well as on partnerships with organizations providing complementary know-how.

The team draws primarily on Arnaud Decker's more than 20 years of experience in the fields of strategy and lobbying.

Arnaud advises senior management on their strategies with institutions, acting both in the context of one-off missions and as head of institutional relations "outside the walls" for the implementation of a comprehensive medium-term public affairs approach.

adValorem is a Public Affairs consultancy

Our support is based on three categories of actions

Why call for adValorem team services

Our missions

Monitoring and analysis of the political and regulatory framework

Mapping of decision-makers

Establishment and implementation of action plans

Direct contact with public authorities

Economic and regulatory studies

Building alliances

Monitoring and analysis of the political and regulatory framework

Mapping of decision-makers

Establishment and implementation of action plans

Direct contact with public authorities

Economic and regulatory studies

Building alliances

They trust us :

adValorem team consists of a limited number of lobbying experts, and selection of high-level external collaborators

Would you like to contact our team to ask questions or test ideas?